Visitors Bureau Announces Partnership with Gillette Main Street

visitor bureau around table

The Campbell County Lodging Tax Joint Powers Board announces that Campbell County Convention & Visitors Bureau (CCCVB) Executive Director Mary Silvernell, whose responsibility is to market and promote Campbell County to leisure, group and sports travel, has submitted notice of her retirement this coming December 2019.

In conjunction with Silvernell’s retirement, the Campbell County Lodging Tax Joint Powers Board and the Gillette Main Street Board are announcing a partnership of the two entities under the direction of one Executive Director. Current Gillette Main Street Executive Director Jessica Seders has been named to serve as Executive Director of both organizations.

Silvernell has been the Executive Director of the CCCVB since February 1, 2010. She has served and continues to serve on several community boards, including the Wyoming Travel Industry Coalition, the Campbell County CARE Board, the Public Land Board, and Devils Tower Natural History Association. Silvernell is a 2011 GALI graduate, a Leadership Wyoming 2013 graduate, and is a member of Campbell County’s Air Service Enhancement committee.

“Mary has proudly served as Executive Director for more than nine years in Campbell County. She is an accomplished executive who has partnered with lodging businesses, local sports and event organizers, and local venues and attractions to recruit more leisure travelers and groups to stay in Campbell County”, said Curtis R. Burdette, Chair of the Campbell County Lodging Tax Joint Powers Board. “Mary’s outstanding performance in budgeting, communication with stakeholders, and developing relationships with hospitality and tourism partners has benefited our communities of Gillette, Wright and all citizens of Campbell County.”

Silvernell plans to retire with her husband and stay in Recluse.

​“I have been fortunate to have had the best job in all of Campbell County! I will certainly miss everyone I have come to know, both in the industry here in Campbell County and across the state of Wyoming. We are so happy we made Wyoming our home 12 years ago, and I look forward to retiring here, and taking advantage of all this amazing state has to offer,” said Silvernell. “I have very much appreciated the partnerships and assistance from everyone, and I can’t wait to see where Jessica leads the CCCVB and Gillette Main Street in the future!”

Seders has been the Director of Gillette Main Street since November of 2014 and has served as the Y.E.S. House Foundation Executive Director since April 2016. Seders earned her Masters of Business Administration from St. Charles, Missouri’s Lindenwood University in 2009 and is a 2012 graduate of Leadership Wyoming. She also serves and has served on many community boards and committees, including as a Member and Chair of the Campbell County Lodging Tax Joint Powers Board that oversees the CVB. Seders previously served on the Board of Directors for the Campbell County Chamber of Commerce and as a Rotarian of the Gillette Noon Rotary.

According to Seders, “I am honored to have been chosen for this new and exciting position.  Campbell County has been fortunate to have had Mary grow the CCCCVB program into the successful industry we have today. I couldn’t be more excited to bring our two programs under one leadership to further market Campbell County as a tourism destination and stimulate a positive economic impact for our community.”

Seders will be staying on as Executive Director of YES House through the end of October, assisting in the process of selecting and training her replacement.

Chair of Gillette Main Street Board Josh Pierce added “Tourism is an important part of the economic development work Gillette Main Street does for our downtown. Not only will combining the executive director position be fiscally beneficial to each organization, but it will promote each group to work together even more to benefit downtown Gillette and Campbell County. Keeping the organizations separate ensures a focus on that which is important to each respective group of constituents, which maximizes the benefits of this transition. Furthermore, with a joint executive director and Mrs. Seders’ background, she will be able to add insight to each organization’s board and stakeholders which will add value all around.” Pierce added, “While Mrs. Seders will continue to lead Gillette Main Street, we will also be hiring a full-time Event Coordinator, whose office will be located downtown, so our Event Coordinator will be readily available to assist downtown merchants.”

Curtis R. Burdette, Lodging Tax Board Chair also commented on the selection of Jessica Seders to lead the CCCVB and Gillette Main Street: “After four years on the Lodging Tax Joint Powers Tax Board that oversees the CCCVB, including two years as Board Chair, Jessica brings a wealth of knowledge into the position. Her relationships with downtown businesses through Gillette Main Street offer a unique opportunity to develop new connections between the lodging industry and downtown events and businesses.” Burdette added, “Many visitors to Gillette are familiar with the CAM-PLEX Multi Event Facilities and with downtown events. With the CCCVB focusing new energy on supporting locally-grown events, Jessica’s experience will help broaden the opportunities in Gillette, Wright, and throughout Campbell County to develop new adventures that inspire visitors and groups to travel to our community.”

While both organizations will continue to operate with separate boards, resources and funding, they will be able to consolidate some operations to reduce costs and better serve the citizens of Campbell County. The transition timeline from Silvernell to Seders will begin late October 2019.

Campbell County Lodging Tax Joint Powers Board, dba the Campbell County Convention & Visitors Bureau, was established in 2008 with the passing of the county-wide 2% Lodging Tax, as the County’s official destination marketing organization.

More information is available at, or through the Gillette Visitor Center, 307-686-0040.




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