Wednesday morning we visited the Campbell County Public Library in Gillette for a free #GrowWithGoogle event.
The livestream broadcast was a great way for business owners and even non-profit organizations to find out important basics when claiming their Google listing, knowing how to maximize the effect of your foot traffic, and utilizing email marketing to keep customers engaged and rewarded.
Here’s some fast facts that we found interesting:
- 83% of shoppers surveyed by Google in the last week say they do research online before shopping local.
- 78% of those same shoppers said they researched the store they were in specifically online before visiting in person.
- 69% (nice) of shoppers surveyed say they search for a local business at least once a month.
- 38% of holiday shoppers are “Evergreen”: they shop through the entire holiday shopping season.
In general, most holiday shoppers split their time 50/50 between online shopping and in-store shopping, with the exception of shoppers specifically seeking great holiday deals. Those “deal seeking” shoppers usually are most active between Thanksgiving Day and Cyber Monday, which is a pretty short window. With Black Friday, Shop Small Saturday, and Giving Tuesday all falling on the same weekend, local retailers already have a lot to work with on those days. But nationwide, 165.8 million people shop on Thanksgiving weekend.
For those looking to maximize on their Google listing, Google ads, or email marketing, let us know. We can help you claim your Google Small Business listing and have a few tips and tricks that you can accomplish in under five minutes.
The Wyoming SBDC also has a few tips for sprucing up your holiday displays and retail space. Click here for more info.
Finally, one of our “Shop Small” promotions that is entering its third year at the Chamber is the Shop Down to Christmas event. If you are shopping at one of our participating stores, save your receipt, and upload it to our Shop Down to Christmas website. A list of participating stores and entry forms will be available starting in November.