With Summer kicking in to high gear, there will be lots of visitors to Gillette and Campbell County, and they’re not all going to stop in to the Chamber for a folding map. Google has started an app called “Trips,” which allows you to plan your entire vacation through Google search results.
“The best way for Wyoming businesses to take advantage of Google Trips is by claiming their online business listing, and adding important business details that users want to know when searching for things to do on their Wyoming vacation,” says Wyoming SBDC’s Market Researcher, Nicholas Giraldo.
Whether or not your business can be found on Google Maps or your event can be seen on Facebook (or the new Visitor’s Bureau events calendar) is more and more important, as people are using their phones to navigate through unfamiliar places when they travel. According to Google, while foot traffic in retail stores has declined by 57% in the past five years, the value of every visit to a brick-and-mortar location has nearly tripled.
That’s because consumers prefer small business to big box stores. Now, no matter when or where you are, you can research a product, narrow down your choices, compare reviews, and make a decision before you set foot in a store. Finding a local retailer on your smart phone when you’re deciding what to buy is key to maximizing the potential of your foot traffic.
One free way to boost your marketing potential is to “claim” your listings on review sites on Google, Yelp, and Tripadvisor. All three websites can combine to boost your revenue by 36%. Marketing magazine Street Fight says that in their research, businesses that claim no listings earn 24% less in average annual revenue than their competitors.
We are available to help you set up your Google business listing or Facebook page if you haven’t already. Please call us at the Chamber at (307) 682-3673 to schedule an appointment. You can also contact the Wyoming SBDC in Campbell County at (307) 682-5232, they can help you establish your Google My Business page.